DHL announces ten year partnership with global toy leader

Mattel and DHL executives launch new Truganina warehouse.

DHL Supply Chain Australia has partnered with Mattel to form a ten-year warehousing agreement.

The new agreement means that an extensive catalogue of toys including Barbie and Hot Wheels, well-loved by children and fans alike, will have a new home in Melbourne.

DHL has relocated Mattel’s warehouse operations to a new 31,000m² site in Truganina, Victoria, which provides the space required to cater for growth following the Barbie brand’s boost in popularity generated by the hit movie.

The long-term agreement follows a successful five-year relationship between the companies and has provided the opportunity to upgrade Mattel’s warehousing with improved sustainability measures.

The Truganina site has been upgraded to achieve Green Star accreditation, the internationally recognised Australian sustainability rating and certification system.

Features include a 200kWp rooftop solar array, rainwater collection, Water Efficiency Labelling and Standards (WELS)- rated water fittings, energy efficient high-volume low-speed (HVLS) fans, and rooftop lighting which uses sunlight to illuminate the building.

DHL Supply Chain ANZ CEO Steve Thompsett said the new agreement demonstrates Mattel’s confidence in DHL’s capability.

“We enjoy a great relationship with Mattel and we’re thrilled to have entered this 10-year agreement and have their warehousing operations running from this new site,” said Thompsett.

“It’s a real honour for us to be helping Mattel bring their brands into people’s lives – such as Barbie, Hot Wheels, Fisher-Price and others – which have brought joy to children and fans in Australia for generations,” he said.

“We’re also pleased to help Mattel reduce operational costs and boost the sustainability of their warehousing with significant upgrades to their operation, delivered thanks to DHL’s global focus and expertise in this field.”

Paul Faulkner, Senior Vice President and Managing Director for Mattel Asia Pacific, said the new, long-term agreement solidifies Mattel’s great partnership with DHL over the past five years.

“This agreement ensures we have the operational infrastructure and expertise in place to secure our growth plans for the future,” Faulkner said.

“In our mission to deliver innovative products and experiences that inspire fans, entertain audiences and develop children through play, certainty and precision in our supply chain is vital.

“This expanded partnership with DHL ensures we can continue to improve the delivery of these experiences across the Australian marketplace.”

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