Daimler set to impress

At the 2012 International Truck, Trailer and Equipment Show (ITTES), Daimler’s stand will be more interactive and provide greater opportunities for show goers to get up and close and personal with its Fuso, Mercedes-Benz and Freightliner trucks.

“We learnt a great deal at the recent show so we are hoping to build on that,” says Senior Manager of Corporate Communications at Daimler Trucks, David McCarthy. “The ITTES is for the show goers that attend. For them, their truck is not only a passion but it’s a tool of trade so we want to demonstrate why they should be considering our vehicles. At the end of the day, they spend more time in their trucks than they do at home – so their choice of truck is pretty important.

“It’s not always healthy to compare a truck show to a car show because they are very different products. But the one thing they do have in common is passion. People have a passion for their cars and they have a passion for their trucks. The difference with trucks is that they are an income producing asset so people look at them in a different way.”

The ‘Daimler Trucks Pavilion’ was a popular attraction at last year’s ITTES, with the newly released Freightliner Argosy a definite highlight of the stand. Hidden behind an enormous clear display box, the truck was on show to give visitors to the stand a glimpse of the new model without giving too much away. Daimler Trucks was also awarded the ‘Outstanding Customer Service Award’ at the 2010 event and will be out to defend this title next year.

“Last year’s show was really good,” says David. “There was definitely a lot of work put into it – the professionalism is always pretty impressive. There were people that travelled from other states to come to the show and that’s always a good indicator of how the punters rate it.”

Although David is careful not to give away too much about what visitors can expect at next year’s stand, he does hint that there is likely to be a particular truck on display that will steal the show. “Watch this space,” he says. “The only thing I can say is that our competitors are going to need bigger rear vision mirrors. On one side they’ll have Freightliner and on the other they’ll have Mercedes-Benz, then in the main rear view mirror they are going to have Fuso – so it’s a three-pronged attack. We’ll be pulling all stops to ensure new and exciting equipment will be on show.

“An event like this is very important to the industry. Trucking is a tight margin business and people make investment decisions that have to prove right for a number of years. Having a professional show for a professional industry that showcases the product and gives people the opportunity to speak with those that understand the product and their business is really important – and that’s why we continue to support the show.”

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