Daimler announces new component brand in North America

At the American Trucking Association’s annual Management Conference and Exhibition in Dallas, Texas, Daimler Trucks North America unveiled its new “Detroit” brand.

Developed to encompass all powertrain-related components, the announcement of the new brand is evidence of expedited fruition of Daimler Trucks’ Global Excellence Strategy that includes an overall optimization of global powertrains.

“By launching the Detroit brand, DTNA is reinforcing its intentions to respond more quickly and efficiently in developing an optimised line of vertically integrated components,” said Andreas Renschler, Daimler Board of Management Member responsible for Daimler Trucks and Daimler Buses. “DTNA and Detroit Diesel have embraced Daimler Trucks’ strategy through implementation of uniform production standards and processes, and a modular strategy for engine development, engineering and manufacturing processes that draws upon Daimler’s global resources.”

An example of Daimler’s powertrain optimization strategy is the Detroit DD engine line-up that utilises Daimler Trucks’ global processes for powertrain engineering and development. The portfolio includes the Detroit DD13, DD15 and DD16 engines all equipped with BlueTec emissions technology, Daimler’s global SCR technology.

The Detroit family of powertrain components will be available across the industry-leading DTNA product family, including Freightliner Trucks, Western Star, Thomas Built Buses, and Freightliner Custom Chassis platforms; as well as other OEM’s including Pierce Manufacturing and Van Hool. Announcements pertaining to the upcoming family of Detroit-branded products will be forthcoming over the next year with a wide variety of optimized powertrain products.

Leave a Reply

Send this to a friend