CRT Australia now on Twitter

Officially embracing 140 character communication, CRT Australia has now launched a Twitter account to connect to industry professionals across the country.

Fed by the country's most renowned publications in the truck, trailer and equipment industry, @CRTAustralia is addressing the market’s business leaders, as well as all relevant bodies and organisations. It is also linked to CRT Australia’s much talked-about LinkedIn Group.

Using social media as a new communication platform, CRT Australia is representing Prime Creative Media’s stable of highly recognised B2B publications and online media services in the online world – including Prime Mover, Trailer, Global Trailer and Marketplace; as well as the International Truck Trailer & Equipment Show and the CRT eNewsletter.

Together, all publications and services have created a buzzing online forum boasting breaking news from all specialist publications involved, plus a wealth of discussions started by industry members and moderated by Prime Creative’s team of expert journalists and editors.

According to John Murphy, Managing Director of Prime Creative Media, the pro-active move to social media signals a commitment to the industry that turns the tide on some of the negativity and cutbacks seen currently in the publishing world. “Prime Creative Media continues to invest more in its products and now has a new forum to showcase our editorial talent,” he says, pointing out that CRT Australia is taking Twitter seriously as an integral part of the social media mix.

“We are dedicated to working closely with both manufacturers and fleets to ensure our magazines and websites continue to deliver the most current information in the commercial road transport industry. That’s why we invite all of them to join us on Twitter and get involved.”

Follow @CRT Australia on Twitter now.

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