Change of name for Chinese-manufactured vans

Australian automotive distributor, WMC, has announced the decision to change the name of its new range of European-designed, Chinese-manufactured vans to “LDV” for the Australian market.

The change has been made to avoid a clash of trademarks with an Australian component company which uses the name Maxus for a range of truck and trailer components and consumables.

According to Jason Percotic, CEO of the WMC Group, while it is disappointing that the range will not be marketed in Australia under its global name, he is confident that the LDV brand will be well received by Australians. LDV is the name originally used for the range when it was manufactured and marketed in Europe, prior to the giant Chinese manufacturer SAIC acquiring the brand.

“The vans are manufactured by SAIC in China and sold around the world under the “Maxus’ name. Whilst we don’t think there would have been any confusion, we are excited to be using the LDV name with the new range in Australia”, said Mr Pecotic.

“LDV reflects the European heritage and design of the vans and we believe Australian buyers will embrace the brand because of the excellent value, engineering quality and equipment levels they offer,” added Mr Percotic.

The new generation of LDV V80 vans are based on the front wheel drive platform developed in Britain as the LDV, using the latest generation common rail diesel engines by Italian maker VM Motori which develop 100kW of power and 330Nm of torque.

WMC is planning to launch a seven model range of LDV V80 vans for the fourth quarter of 2012, with three cargo versions and four passenger models. The cargo variants will be available in short and long wheelbases, with a high roof version optional with the long wheelbase model.

Cargo capacity will be between nine and 14 cubic metres and the payload is up to 1.8 tonnes.

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