Caltex Australia has announcde the appointment of Bruce Rosengarten as its new General Manager – Marketing. In the new role, Bruce will be responsible for all of Caltex Australia’s Marketing operations, which includes the franchisee and company-owned retail network, the reseller and direct sales channels and also wholesale product sales.
According to Caltex, Bruce is an Australian executive with a distinguished international career across a variety of industries. Currently President Asia Pacific and Emerging Markets with Weight Watchers International, Bruce previously held a number of key roles with Shell International such as Global Vice President Retail Marketing, Vice President Retail – Shell Oil Products, Asia Pacific/Middle East and Managing Director – Shell Retail – Oceania.
Earlier career experience included senior executive roles at Crown Ltd and a succession of key roles within Coles Myer Ltd such as General Manager, Myer Adelaide, Regional General Manager NSW, Grace Bros and Managing Director World 4 Kids.
Bruce will replace Andy Walz, who was the previous General Manager – Marketing. Andy had been on secondment from Chevron to Caltex Australia since 2008 and returned to Chevron to take up the role of Vice President – Product Supply & Trading, based in Houston, Texas.
Caltex Australia Managing Director Julian Segal said, “Bruce is renowned as a passionate, high energy leader with highly developed strategic skills and deep retail expertise and I’m delighted that he has decided to join the Caltex team”.
He will commence his new role from 2 December 2013.
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