The Road Ahead is an initiative set up by the Australian Trucking Association (ATA) and it members to help promote the trucking industry’s key messages relating to careers in the industry, sharing the road safely with trucks and the importance of the trucking industry.
This $1.3 million state-of-the-art semi-trailer exhibition has been recognised for its work in promoting the industry, and will now compete for the Promotion and Careers Award at the 21st Freight Industry Awards to be held on Saturday, 11 September at the Melbourne Convention Centre’s Plenary Hall.
Since the Road Ahead was launched in 2008, it has visited every state and territory in Australia and shared its message with nearly 50,000 people.