In a first for the supermarket, ALDI Australia is teaming up with DoorDash to trial on-demand grocery delivery starting in Canberra.
From this week, all customers within the service area of ALDI stores in ACT will have access to ALDI on DoorDash.
The partnership will eventually be rolled out nationwide bringing it into direct competition with Coles and Woolworths.
Through DoorDash, Canberrans can now order from more than 1,800 products including fresh fruit and vegetables, meat, seafood, dairy, bread and household essentials.
The supermarket chain expects it will transform the way customers do their shopping.
Long-term market viability would appear strong. ALDI revealed prospective plans to build a $1.1 billion 24/7 distribution hub on a 106,706m² site with 119 truck loading docks.
“Since entering the Australian market, ALDI’s mission has been to deliver high quality groceries at the lowest prices for Australian households and this ambition remains as strong as ever,” said Jordan Lack, Chief Commercial Officer at ALDI Australia.
“Through our partnership with DoorDash, we can now literally deliver on this mission directly to Aussies’ doorsteps in an exciting new way that we know our customers have been seeking.
“We’re thrilled that customers in Canberra will be able to shop with ALDI from the comfort of their homes, bringing our ‘Good Different’ shopping experience to more and more people in the tap of an app.”
Through the DoorDash website or app, customers can add items to their cart and order on-demand, or choose a delivery window that suits them, with drivers who shop and deliver straight to their door.
“We are thrilled to partner with ALDI to deliver greater convenience, choice and affordability to the people of Canberra. Through this new partnership, we’re making it more accessible for shoppers to get their favourite ALDI products delivered directly to their door,” said Simon Rossi, Vice President DoorDash APAC.
“We know that value and convenience are top priorities for Australians, and this partnership is about continuing DoorDash’s mission to combine the best of both worlds. With ALDI’s trusted quality and DoorDash’s on-demand delivery technology, we’re excited to create more seamless and accessible shopping experiences.
“This partnership with ALDI represents an exciting step forward in how DoorDash is redefining how Aussies can shop for groceries with a range of delivery options from on-demand, same day or scheduled, making everyday essentials easier to access than ever before.”
Australia’s online grocery delivery market is projected to grow from $9.45 billion in 2024 to over $30 billion by 2034, with a Compound Annual Growth Rate of 12.4 per cent.
“We know Australians will rejoice at the news of ALDI taking our first step in offering customers this convenient shopping format. We will be watching our Canberra trial very closely with plans to scale in the near future,” said Lack.
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