2014 ITTES goes from strength to strength

The 2014 International Truck, Trailer and Equipment Show (ITTES), Melbourne’s global industry gathering, is now officially on track to become the largest trucking event ever staged in Australia.

Show Director Clint Hendry has announced that 30,000 square metres of exhibition space have already been reserved over the course of the first seven weeks since the start of the marketing campaign – more than the total exhibition space of any other show in Australia.

“It’s amazing to see how the show is growing considering we still have a full nine months to go,” said Hendry. “With in excess of 150 exhibitors already on board, the 2014 event is now officially on its way to become most complete showcase of what the transport equipment industry has to offer.”

Six major truck brands have already confirmed their involvement in the Melbourne event, wanting to use it as a stage to present new developments and models for the Australian market. One new brand will be on show for the first time ever in Australia. “It looks like we will have more truck brands represented than any show previously,” Hendry said.

Demand in the trailer segment is especially high, according to Hendry, with major manufacturers asking for more space to present the full range of Australian-built and designed trailing equipment.

Triggered by the imminent launch of the NHVR and the Federal Government’s announcement to mandate Antilock Braking Systems (ABS) for heavy trucks and trailers, the trailer area is likely to become the show’s technology hub. “The 2014 ITTES should be the biggest display of trailer technology ever seen in Australia, and we are proud to give this segment of the market the recognition it deserves.”

The Grand Pavilion, home to the equipment and component industry, is almost sold out, and space is getting really tight in the Main Arena as well, according to Hendry. “It’s great to see the show taking shape so rapidly. I believe our efforts to make the event more cohesive and reduce walking distances is really paying off.”

The 2014 ITTES is supported by all major industry associations and the Victorian State Government, and has been endorsed by leading transport businesses from around Australia.

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